Conversion rate optimisation
Conversion rate optimisation that boosts giving, not just clicks.
For many nonprofits, your donation page is your storefront. It's where all your hard work—campaigns, stories, marketing—turns into impact. But too often, organisations are losing donors at the final step: the point of conversion.
At ntegrity, we specialise in conversion rate optimisation for charities—helping fundraising and marketing teams convert more traffic into supporters. Whether you're launching an appeal, a giving day, or building your regular giving pipeline, we optimise every step of your nonprofit lead generation and supporter acquisition campaign to ensure your digital experience leads to action.
Let’s unlock more giving from your existing traffic
Why Conversion Rate Optimisation matters for nonprofits
You work hard to bring people to your site. But unless your digital experience is converting, you’re leaving revenue on the table.
The average nonprofit donation page converts at 17–20%—what’s yours doing? (Raisely, 2023)
Mobile dominates: over 65% of donations now happen on smartphones.
CRO lifts ROI: It boosts donation volume, increases average gift, and lowers cost-per-acquisition.
Supporters today expect seamless, fast, and personalised experiences. If your donation journey is slow, confusing, or clunky—people bounce. We help you make it smooth, accessible, and optimised.
Improving conversion rates doesn’t just lift revenue. It reduces cost-per-acquisition, improves donor or customer experience, and increases the lifetime value of supporters.
How we help nonprofits with Conversion Rate Optimisation
We’ll help make sure you don’t lose your donors at the final step: the point of conversion.
We deliver:
Full conversion optimisation audits of your current donation or landing pages
Testing and refinement of form fields, CTAs, headlines, imagery, and dollar handles
Donation flow optimisation for mobile and tablet
Smart embed and multi-page strategies to minimise drop-off
Retargeting and lead-to-donor conversion strategies to re-engage drop-offs
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.