Fundraising Through Digital Performance Marketing

Performance marketing is a results-driven approach that defines our digital strategy. At ntegrity we combine our deep knowledge of the NFP sector with best-in-class digital advertising capabilities to help you achieve your fundraising and marketing targets and increase your ROI.

Our trained SEO, Google and Meta-certified specialists understand the unique challenges NFPs face, such as rising cost-per-acquisition costs, the challenge of hiring a team with the right digital capabilities, leveraging the latest marketing and advertising technology and interpreting data to guide your decision-making. Our performance marketing retainers exist to help not-for-profits access a specialist team and make a measurable difference to the goals that matter to them.

To drive these results, performance marketing retainers focus on the following channels:

• Paid Search (SEM) Google or Microsoft

• Google Grants or Microsoft Grants

• Search Engine Optimisation (SEO) 

• Paid Social advertising

• Programmatic display, video, native and audio advertising

Only available to charities, Google Grants and Microsoft Ad Grants are unique programs that provide charities with free monthly advertising budget (up to $10,000 USD for Google Charity Grants and up to $3,000 for Bing Ad Grants). 

We can help you to secure your grants accounts, maximise your Grants allocation and apply any learnings to your other paid digital channels. Grants are another way to amplify your message and reach the right people.

Paid social campaigns allow us to strategically target and engage with existing and new audiences, ensuring you reach those most likely to be interested in your cause. Investing in a well-thought-out not-for-profit social media advertising strategy is key.

We target the right audiences for your cause by leveraging a mixture of first-party data, lookalike audiences, detailed demographic and affinity targeting, and accessing premium audiences through Experian, Roy Morgan and Eyota. 

We then create compelling performance ad creative to connect with your audience on social media. This channel is key to driving awareness, priming, engaging and converting high-quality audiences.

Unlike search strategies, social media advertising allows not-for-profits to find, meet and speak to supporters. ntegrity’s creative & digital teams have built impactful award-winning campaigns that inspired and prompted donors to take action.