Global Mission Partners: A Brand Reimagined
Built for mission, designed to grow
For over 130 years, Global Mission Partners (GMP) has walked alongside churches, communities and individuals — in Australia and overseas — to create lasting change through church partnerships, relief and development, indigenous ministries, and more.
But this long-term impact was no longer clear. Their brand wasn't keeping pace. Together with GMP, we developed a NextGen Fundraising Strategy, that made one thing clear: to meet their bold vision for growth and impact, the brand needed to evolve.
It needed to honour the legacy of restoration, connect with younger supporters, stand out in the digital space, and lay the foundation for future fundraising products and propositions.
Designing a brand that lives and breathes partnership
From the start, it was obvious: GMP’s work is deeply relational. So the brand needed to reflect that too.
Through collaborative workshops, deep dives into audience insight, and strategic exploration, we uncovered the heart of GMP’s identity:
True partnership isn’t one-way. It’s a three-way connection between donors, communities, and the GMP team — a dynamic, living bond.
This "rule of three" became the foundation of the new brand — shaping everything from the visual system to the way GMP speaks and shows up in churches and communities.
A bold brand, built to connect and inspire
We brought the brand to life with a full visual and language system — not just to look good, but to cut through online, speak with clarity, and move people to donate, volunteer, advocate, and act.
From a refined logo suite to an expressive colour palette, typography, photography, icons, and illustrations — every design choice was built for impact, cut-through and resonance. And a new messaging framework ensures GMP’s voice is consistent, confident, and clear across every touchpoint, from online campaigns to Sunday services.
To support rollout, we equipped the GMP team with a practical suite of brand tools — from business cards and slide decks to email templates and social media assets — making it easy for them to apply the brand every day.
More than a brand — a shared identity.
GMP’s new brand does more than tell their story — it embodies who they are yesterday and today, and how they lead change that lasts through generations.
It creates a strong, shared foundation — one that builds trust, communicates impact and need, and brings donors, communities, and teams along for the journey.
With the brand now launched, early momentum is already building. GMP is set up to deepen engagement, strengthen relationships, and grow — sustainably and purposefully — for years to come.
Client Testimonial
"Global Mission Partners has adopted a new look for a new season of locally-led, high-impact, development and mission-focused partnerships.
Much credit for this brand refresh and new website goes to our team and we are indebted to our creative and digital partners too."
Services USED
Fundraising Strategy
Creative Concept
Creative Production