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Grow lasting support with a digital-first regular giving strategy
The subscription model has changed how people give. Your fundraising strategy should too.
Netflix, Spotify, even The New York Times— all have their audiences subscribed to their products. So why can’t donors subscribe to yours too?
Today’s supporters expect effortless, value-driven giving experiences that mirror their daily lives. That’s why your nonprofit fundraising strategy needs a well-designed regular giving strategy. It’s essential for building sustained, long-term support for your cause.
At ntegrity, we help you design digital-first regular giving programs that don’t just bring in monthly gifts—they build emotional connection, loyalty, and long-term value from donors who are proud to stick around.
Whether you’re launching a new regular giving product or optimising your current program, we’ll help you create a supporter experience worth subscribing to. From donor acquisition strategies to recurring giving optimisation, we build every part of the journey with your audience—and impact—in mind.
Let’s grow your most dependable donor base.
Why a regular giving strategy is your fundraising safety net
Regular giving has grown 172% in the past decade—more than any other type of giving in the sector. And for good reason: it creates dependable revenue, reduces acquisition pressure, and strengthens donor lifetime value.
Modern donors—especially digital-first, Gen X and Millennial supporters—want more than just convenience. They want meaningful connection. When regular giving is treated like a passive debit instead of an engaging, personalised experience, this can result in drop-off rates and lost revenue.
That’s where we come in. With a digital-first, donor-led approach, we create regular giving strategies that mirror the best of the subscription economy—a brand that leverages emotional storytelling, seamless onboarding, regular engagement that reminds donors of their value, and tactics that align with NextGen fundraising.
How we help you build a stronger regular giving program
Whether you’re starting fresh or levelling up an existing program, we help you:
Audit your current regular giving program to identify key gaps and opportunities for revenue growth
Use audience insights to deeply understand your existing and potential supporters
Develop compelling value propositions, case for support and product experiences to inspire, convert and retain supporters
Design donor journeys that build long-term engagement—from seamless onboarding, to personalised, retention-driven touchpoints.
Create multi-channel donor acquisition strategies that scale
Craft regular giving campaigns and creative assets that are optimised for web, email, social, and mobile
Deliver a clear roadmap for launch or optimisation, with timelines, resourcing plans, KPIs, and testing frameworks to track progress and grow results.
Find out more about the work we do with our clients
Our services
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NextGen Fundraising & Growth Strategy
We use innovative ideas to meet the needs of your donors and customers, delivering sustainable revenue growth long into the future.
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Digital Strategy & Transformation
Industry leading strategy is our silver bullet. We harness the full potential of technology to deliver personalised experiences that change behaviour.
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Campaign, Creative & Content
A great idea can change the world. That’s why we believe in performance based creativity that tells your story and drives action.
