New donor acquisition campaign
Grow your supporter base with a new digital-first donor acquisition campaign that drives real results.
Digital is no longer optional. It’s the fastest-growing channel for fundraising. And when it comes to attracting new donors, nothing matches its scale, speed or ROI.
At ntegrity, we design high-performing new donor acquisition campaigns that meet supporters where they are: online. From two-step lead generation, cash or recurring giving acquisition, always-on campaigns, to fully integrated appeals, we help nonprofits launch digital campaigns that don’t just create awareness, but drive action.
As a digital fundraising agency with 13+ years of experience, we specialise in helping you:
Target the right audiences
Build compelling propositions that get cut through on digital
Test, optimise and scale what works on digital channels
Whether you’re seeking new single givers, regular donors, NextGen donors, legacy donors or mid-value prospects, we help turn digital curiosity into committed support.
Why new donor acquisition is critical to growth
Digital is no longer a “risky new channel”—it’s now the #1 channel for new donor acquisition in Australia and the US. According to the 2025 Benchmarking Report:
Digital delivers 31% of all new donors
49% of single givers are acquired via digital (vs. 32% via direct mail)
It drives 99% of community & event givers and 78% of emergency givers
Regular givers via digital is growing fast (12% and climbing)
And digital doesn’t just scale — it performs:
Average first gift: $143 (higher than direct mail)
5-year income: $619 per digital donor vs $479 for direct mail (Benchmarking Project)
Second gift rate: 20–40%
(Data from The Benchmarking Project and ntegrity’s data)
In addition, the largest intergenerational wealth transfer in history is underway, with an estimated $84 trillion set to change hands in the US by 2045 and $3.5 trillion in Australia.
Without a new donor acquisition strategy that targets digital, nonprofits will struggle to scale and grow a steady pipeline of new, values-aligned supporters who are ready to give and become loyal committed donors.
How we help you acquire more of the right donors
Whether you’re starting from scratch or scaling your success, we partner with you to:
Develop a tailored nonprofit digital acquisition strategy
Identify and segment existing and new audiences to align with your mission
Design fundraising propositions that will get cut-through and convert online (note: they’re different from DM!)
Implement tests for new donor acquisition
Implement comprehensive 12-month approaches to new donor acquisition across always-on, integrated appeals and stand-alone digital campaigns
Report on what matters: your donor acquisition rate, cost per new donor, and lifetime value projections to support smart reinvestment.
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.