Brand strategy and design
Branding for nonprofits with meaning, and motivation to act.
An identifying mark burned on livestock. The word has come a long way, hasn’t it?
Now a brand is the mark you leave on the world. It’s your first impression, it’s how people feel about you, and it’s how you’re recognised. And whether you need to build trust, grow your brand recognition, stand out, or simply stay top of mind among your audience, we’re here to help.
At ntegrity, we build brands for nonprofits that don’t just look good—but mean something and cause people to act.
Why your brand matters in 2025 onwards
In a time of noise, choice, and constant scroll, your brand is more important than ever.
Growth comes with trust — and a strong nonprofit brand builds it fast. According to the Edelman Trust Barometer, 63% of people are more likely to support a charity that feels familiar and trustworthy. But familiarity doesn’t happen by accident. With thousands of causes and campaigns fighting for attention, your brand needs to cut through instantly—and resonate deeply.
Builds social license. A clear, strong, values-driven brand helps them say “yes” because they see themselves in your mission. In fact, donors who feel aligned with your brand are up to 50% more likely to give again.
Brings unity. From fundraising to service delivery, a strong identity helps your team communicate with clarity and consistency, no matter the channel or audience.
And here’s what every CMO is realising: brand is back. With more choice and faster decision cycles, organisations with clear brand positioning see lower cost-per-acquisition and stronger digital performance. Brand is the top-ranked investment marketers are making in 2025.
For sustained and above-average growth: brand differentiation and awareness is crucial
Whether you’re launching something new or elevating a legacy, your brand is one of the smartest and most scalable investments you can make.
How we help elevate and grow your brand
Your Brand Is More Than a Logo
We help you define and design your brand from the inside out. How we help:
Brand strategy and positioning
Audience research and message testing
Naming, architecture and sub-brand strategy
Visual identity and creative direction
Style, tone of voice, messaging and copy frameworks
Full brand roll-out plans, asset suites and brand guidelines
Brand and awareness campaigns
Brand tracking and measurement
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.