Supporter email journeys
A donor experience that feels human at scale, and fuels action.
Your supporters want to feel seen, valued, and be inspired to act. At ntegrity, we help charities design and build supporter email journeys that nurture connection and drive results—from appeal through to upgrade asks.
Whether you’re launching a new fundraising or marketing product, onboarding new donors, retaining regular givers, or asking for that next gift, we design journeys that speak to where your supporters are—and move them forward.
Let’s map your supporter journey.
Why email still wins
Despite the rise of new channels, email continues to outperform when it comes to ROI—when it’s done right:
Still the highest ROI channel, delivering up to $36 return for every $1 spent (Litmus)
More personal than social, more scalable than calls
A cornerstone for donor conversion, retention, upgrade and long-term value
Empowers your team to nurture thousands of relationships automatically
Perfect for multi-stage fundraising and supporter journeys
Email is your highest-performing owned channel. Make it work harder.
What we do
We design and build email journeys that are creative, strategic, and built for conversion. From single-gift to regular giving, from onboarding to reactivation, we deliver experiences that inspire action.
We support journeys for:
Appeals & campaigns (EOFY, Christmas, Giving Days, peer-to-peer events)
Regular Giving (acquisition, retention, upgrade)
New donor onboarding
Supporter reactivation
Mid-level and major donor upgrade
Our services include:
Supporter journey mapping and email journey design
Copywriting and content strategy
Creative design and visual asset creation
Email automation builds (Mailchimp, Salesforce, Campaign Monitor, etc.)
Segmentation, personalisation and trigger setup
Testing, optimisation, and post-campaign reporting
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.