Gift in wills
Your supporters want to leave a legacy. We help you build a program that inspires them to.
At ntegrity, we work with fundraising teams to unlock and secure transformational gift in wills or legacy gifts from Baby Boomers.
While many charities follow the same old formula for gifts in wills (some brochures, a line in the newsletter, and a hope that donors will remember to leave a bequest), we take a different approach. One that’s grounded in strategy, storytelling, and integrated channel experience – because older donors are on digital too!
Whether you're just starting out or looking to take your bequests to the next level, we can help you reach the right people, with the right message, at the right time – on traditional and digital channels.
Let’s grow your gifts in wills program.
Why invest in a Gift in Wills bequest program?
Bequests, Gifts in Wills or Legacy gifts can be transformational for a nonprofit.
These are long-term solutions to sustainability for your aging donor base. They are also one of the fastest-growing revenue streams in fundraising that contributes 25% of all Individual Giving income in Australia, and the total value of bequests has grown 20% over the last five years, with a compound annual growth rate of 6.8% (Benchmarking Project, 2024).
And the opportunity continues to grow, with over 20% of Australians saying they would consider it (JB Were).
But intention alone isn't enough—your organisation needs a compelling proposition, traditional and digital channel mix, and stewardship journey to turn that consideration into action.
How we can help generate a powerful gift in wills pipeline
Here are the ways ntegrity can support you:
Gift In Wills Strategy development to identify prospects, develop propositions and acquire and convert them through a multi-channel approach
Create impactful value proposition, messages, creative direction and assets that connect with the heart
Supporter journey mapping so you’re speaking to them at the right time and stewarding them well
Design and deliver creative, video and communication assets across traditional, print and digital online channels
Gift In Wills lead generation management
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.