Digital fundraising strategy
Grow online revenue with a digital fundraising strategy.
Digital is still the fastest-growing channel for income, and the top channel for new donor acquisition across the sector (Benchmarking Project 2025).
At ntegrity, working with charities of all shapes and sizes, we see those who are experiencing the best results on digital don’t see it as merely an “extension” to their fundraising campaign. Instead their digital fundraising strategy has an audience-led always on approach from discovery to community building and onto donation. Everything from digital-first propositions, to a rigorous test & learn approach in order to tap into new opportunities and optimise results ongoing.
As a digital fundraising agency with deep sector experience, we’ll tailor a digital fundraising strategy that puts your audience first.
Grow and scale digital income today.
Why a digital fundraising strategy is essential for today’s donors
Digital is now the most powerful and scalable fundraising channel. Income via email, SMS, and online has grown 66% over the past five years—and it’s not just younger supporters driving this shift, it’s older traditional donors too. Older donors (65+) are online in record numbers, with 90% of adults over 65 now using the internet (Pew Research, 2024), and 79% of them shopping or making online purchases.
But it is also improving in second-gift rate, and retention. In fact digital donors deliver $619 per digital donor vs $479 for direct mail for a 5-year income (Benchmarking Project, 2025) making it the strongest lifetime value for donors.
Today’s donors are mobile-first, values-driven, and expect fast, emotional, and friction-free giving experiences. Yet many charities still rely on outdated methods that don’t meet these expectations.
A strong, digital-first nonprofit fundraising strategy helps you build connection at every stage, boosting donor acquisition, improving retention, and growing life time value.
How we build digital fundraising strategies that deliver
Whether you’re starting from scratch or levelling up your digital fundraising, we partner with you to:
Conduct digital audit across Website, SEO, UX, Google Grants, Paid Search, Social Advertising, Display and more to understand gaps and opportunities
Leverage ntegrity’s own donor sentiment research, benchmarking data and market research to establish benchmarks for your nonprofit
Understand your existing and new digital-first donors, so you can acquire more
Refine your donor value proposition for digital: Ensure it resonates across channels and stages of the supporter journey
Identify high-impact digital tactics: Focus on acquisition, onboarding, retention, donor value growth
Provide a clear, actionable roadmap: A step-by-step plan your team can start implementing immediately
Establish KPIs and benchmarks for you to track your growth against.
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.