Customer acquisition strategy for charities
A customer acquisition strategy that connects your support and services with the people who need it most.
Whether you offer disability support, health services, education programs, or membership-based programs: your impact starts with access. And access starts with a strong customer acquisition strategy.
At ntegrity, we help for-purpose organisations attract the right people to their services through digital-first, human-led campaigns. Our approach blends the best of digital customer acquisition strategy with inclusive storytelling, targeted paid digital media, always on campaigns and seamless conversion pathways.
Your audience might not be actively searching. Or you might be outperformed by better-resourced competitors. We help you become discoverable, cut through, show up where it matters, and turn awareness into real-world engagement.
Let’s build your customer acquisition strategy.
Why digital is the channel for customer acquisition
When people need help, they often start online. Whether they’re searching for services, support, or answers—digital is where discovery begins. That’s why your customer acquisition strategy needs to show up on digital first.
A smart digital strategy allows you to:
Become discoverable online so your audiences can find you
Reach high-intent users at the right moment
Compete in a crowded, fast-moving landscape
Communicate your offering clearly, inclusively, and at scale to the right audiences
Test and optimise quickly to improve performance over time
Innovate so you always remain one step ahead of your competitiors
We make digital acquisition practical, measurable, and human for nonprofits and for-purpose organisations.
What we deliver
Our customer acquisition services include:
Audience segmentation and profiling
Value proposition development and inclusive messaging
Landing page design and optimisation for accessibility and friction
Digital media strategy and campaign execution (SEO, Social advertising, Meta, Google, Display, YouTube, CTV, OOH and more) and ongoing optimisation
Journey mapping: from impression to enquiry, sign-up, or EOI
Align campaign goals with service delivery metrics or program KPIs
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.