2-step lead generation
Build a pipeline of the right supporters with lead gen strategies that earn attention, build cause understanding, and convert supporters into donors.
Today’s donors want to be engaged. That’s why we design 2-step lead generation digital campaigns that focus on building trust first—and asking second.
Whether it’s a quiz, petition, downloadable value exchange, survey, product, or advocacy action, we craft 2-step campaigns that provide genuine value and connection to cause upfront—cutting through the noise and connecting with your ideal supporter or customer at the right time.
Let’s build your lead engine.
Why invest in 2-Step Lead Gen?
2-step campaigns help donors connect with the cause first, before asking for a donation. It breaks the fundraising conversion process into two stages:
Value-first engagement – Capture attention through digital tools like quizzes, petitions, and valuable content.
Conversion follow-up – Nurture and convert leads through high-performing channels like telemarketing and email.
This approach helps you to reach and engage your ideal donor audience, lower acquisition costs while maintaining quality and convert leads into single-gift and regular givers.
How we help you develop lead gen that creates donors and customers, not just clicks
At ntegrity, we help ambitious nonprofits and purpose-driven organisations attract leads through digital campaigns that balance volume with value.
We help you:
Define the ideal donor or customer audience and identify their connection to your cause
Develop cut-through lead gen propositions
Design 2-step journeys that engage and convert
Use paid digital channels to maximise reach and ROI of lead generation
Design high-performing nurture journeys (email, SMS) to complement telemarketing activity
Optimise landing pages and flows for performance
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.