Setting Up Your Digital Fundraising for Growth in the Age of AI
AI is rewriting the rules of digital fundraising. Is your strategy ready?
The donor journey is changing. Search engines are becoming answer engines. Paid platforms are increasingly driven by AI. And donors are discovering, trusting, and choosing causes in new ways, often without ever visiting your website.
At ntegrity, we help charities future-proof their digital fundraising & marketing performance and strategies. Our AI & Digital Fundraising services equip you to stay visible, discoverable, and effective, across SEO, paid media, brand storytelling, and performance strategy.
Whether you need to optimise for visibility in AI search results, help protect or drive traffic to site, increase your conversions on site, or adjust how you measure success, we help you adapt now so you don’t fall behind later.
Let’s get your organisation AI-ready.
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How we help you lead in an AI-driven digital landscape
Digital Fundraising Strategy
Your complete roadmap for long-term fundraising growth. A 12–24 month integrated, digital-first fundraising strategy that covers new donor acquisition to donor retention — backed by deep research, stakeholder input, creative planning and campaign mapping. You’ll leave with the clarity, direction and confidence to scale sustainably across every channel.
Performance Retainer
Ongoing digital channel growth, driven by experts. Our team partners with yours to implement and optimise your campaigns — month in, month out. We don’t just run media; we build momentum through ongoing collaboration, AI-informed testing, and rapid response to paid media trends and opportunities.
AI & Digital Fundraising Readiness Audit
Get AI-ready in one powerful audit. We assess how your organisation appears across AI-powered organic search and paid media, uncover your discoverability gaps, and deliver a 12-month roadmap to strengthen your visibility, trust signals, and conversion performance. Ideal for teams looking for quick wins and strategic opportunities.
Paid Digital Advertising + AI Performance Review
Want more ROAS from your paid campaigns? Start here. We’ll review your paid channels, uncover missed opportunities, and recommend data-led improvements — with a specific lens on AI changes in Google and Meta. Perfect for fundraising teams investing in paid media who want to level up.
AI Discoverability & Content Review
If donors asked AI about your cause, would you show up? This SEO and content audit focuses on how your brand is indexed in AI-powered search results, like Google’s AI Overviews or AI Mode, Gemini, and ChatGPT. We assess your content, authority signals, and search presence, then deliver a 12-month plan to improve how and where you're found.
Why AI matters for your fundraising results, right now
AI isn’t a “next year” problem. The impact is already here:
Across industries, Organic click-through rates from search are down 34% (AHREFs, 2025)
Google Grant and Paid Search cost-per-clicks are up (up to 50%)
Platforms like Google, Meta, Spotify, and YouTube are shifting to AI-first targeting, content, and creative
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.