Monash University: #1 in Australia for Alumni Engagement 4 years in a row
Forging a new path for alumni engagement
For years, university alumni engagement has looked the same across all universities. Networking events, official talks and occasional emails.
But with the disruption of COVID-19, Monash University realised that they couldn’t just rely on events and ad hoc communications to their 500,000+ alumni across the globe. They needed to engage and nurture their most powerful source of referrals and brand awareness for the University.
So they developed a whole new program of alumni engagement, featuring online and in-person touchpoints across mentoring, professional and personal development, networking, bookclub and discounts, powered by a digital engagement strategy developed by ntegrity.
Using a digital engagement strategy to reach, engage and convert alumni to new opportunities
To begin, ntegrity worked with Monash University to analyse its alumni audience, determining the motivations, desires and barriers that existed for engaging with the University after graduation.
We found a one-size-fits-all approach wouldn’t work in communicating with alumni. Instead we found that each lifestage were looking for something different and would engage in different ways with their old University. So we developed a tailored and segmented approach for communications and channels.
Becoming the #1 University in Australia for Alumni Engagement
Has it worked?
Well four years on and Monash University are #1 in Australian Universities for total individual engaged alumni, achieving 24.3% engagement by percentage in 2025.
ntegrity has become Monash University’s digital advisor in the Alumni space. From developing a multi-year alumni digital engagement strategy that established a new way of growing an active community, to acting as an ongoing digital advisor, developing & launching new campaigns and product strategies, and being the go-to across all communications and marketing copywriting.
Results
Services USED
Digital Strategy, Advisory, Copywriting, Campaigns
Client Testimonial
“Across my career, few partners have demonstrated the combination of expertise, commitment and genuine partnership that ntegrity brings. They are a trusted and highly valued partner, consistently delivering the insight, capability and impact that makes a lasting difference.”