The choice is yours – grow or leave

grow

Five years ago I made the decision to leave the NFP world to start ntegrity. I was a social media manager and proud to have spearheaded world-first charity influencer programs, build extremely large and engaged online communities and I loved the team I worked with.

But something was missing. I wasn’t learning.

I’ve never been one to do things by halves so my solution was to jump right in and start my own digital strategy agency. This has been a learning experience like no other, teaching me so much about digital and myself.

In my former NFP role I recognised I could only progress so far in digital because the organisation had an over-reliance on traditional fundraising. For me to grow professionally, the organisation needed to grow its digital acumen; a challenge the majority of NFPs, government organisations and businesses still face in 2017.

Five years on from creating ntegrity I can say that jumping in the deep end was one of the best decisions I’ve ever made. It has made me learn at a rapid pace, not only in our client work but from experts we’ve brought in along the way. It was the right solution for me, but the good news is yours doesn’t need to be so drastic.

What I’ve learnt…

I’ve learnt the biggest challenges to digital transformation are internal, to do with leadership, culture and people. And one of the strongest assets to an organisation is not an investment in technology, or a big budget, but a feedback driven leader with high digital acumen who can articulate what the vision for digital is across the organisation.

I’ve learnt that a strategy can last years, but marketing tactics to achieve those goals need to change, sometimes daily.

I’ve learnt that data-informed decisions are powerful, but when a whole organisation understands the data, they are unstoppable.

I’ve learnt it’s impossible to be an expert in all facets of digital marketing but it’s vital to know something about every digital discipline because they draw together the same holistic picture.

I’ve learnt best from the staff we’ve brought on. From one-on-one time with subject matter experts to help me be an all-round specialist (with a black belt in social media).

How you can grow…

Time and time again I see my (former) self in the NFPs we work with. Smart, capable, passionate staff who are eager to learn digital but with few options on where to learn from. Most courses are taught by generalists and even as a director of a digital strategy agency that’s worked with 100 NFPs – I know I can’t teach you everything. That’s why we’ve launched ntegrity academy, to give staff the chance to learn from multiple experts.

But better training is only one option. The choice is yours: if you are not growing, that is a risk to your career. It’s important to take your professional growth in your own hands.

Whether that’s crafting a personal development plan, paying for a mentor or taking a pay cut for a job that will challenge you more but be less secure. The most important investment you make in yourself is your growth.

But ultimately, it means getting uncomfortable. Because to grow, you need to change and challenge yourself.

Pushing myself to grow far outside my comfort zone has been the secret sauce to my success. In 2017, contemplate leaning in to the discomfort and let it be yours.

This article was first published in Pro Bono News.

About Us

Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.

You can read more about our story and team or explore what we offer.

What not-for-profits need to know about CRM

In June 2020, our research found that 60% of successful not-for-profits have increased their investment in digital. One key investment…

5 in 10 not-for-profits have better digital results since COVID: here’s how

In 2020, we have continued investing in our annual research on digital success—despite COVID-19. Early findings have found that 60%…

3 lessons from The Salvos’ digital door knock

In the clutter of COVID-19 doom and gloom, here’s some good news. People are still giving. You can still make…

How COVID-19 has changed NFPs forever

For not-for-profits, COVID-19 has laid bare the importance of building diversified revenue streams and supporter segments. Fundraising, for the most…

How to target your digital advertising campaigns

Speaking to the right person, in the right place, at the right time is crucial for a great campaign. But…

Marketers: time to increase comment moderation

Facebook has recently switched from human moderators to AI-powered moderation due to privacy concerns as their staff work from home….

Subscribe

Newsletter
Acquisition Campaign

An award-winning acquisition campaign that increased leads by 42%

WISE Employment is a leading disability employment services provider. Yet when their main referral source stopped providing them with leads, they partnered with us to develop a digital strategy and help execute the campaign to attract job seekers and employers, and fast.

View Case Study
As seen in