The best email I received this month

by Ophelie Lechat
January 4, 2018

Hi everyone, I’m Ophelie!

I’m a digital strategist, teacher, knitting enthusiast and web nerd. I started as ntegrity’s Academy Lead earlier this year, bringing a decade of experience at cutting-edge tech companies, digital publishers and startups. Since then, I’ve grown my passion for helping knowledge-driven individuals and businesses become savvy digital marketers.

Every now and then, I receive messages from our students that warm my heart and remind me why I love leading ntegrity Academy. Below is an email from Academy graduate Jessica, who wanted to supplement her university studies with a deeper understanding of digital marketing.

Hi Ophelie,

Since I’ve finished Academy, I’ve actually been able to gain a job in digital marketing where I get to actively use the skills and knowledge I received by participating in Academy. The most impactful take-away is simply gaining awareness of the tools and platforms that you can use to maximise and optimise your digital presence (i.e. Google Analytics), and the importance of taking time to understand what your value proposition is, who your customers are, and how best to use digital to join the two.

I would often talk about Academy with my fellow Uni students, and everyone I spoke to saw the value of the things that I was learning about at ntegrity. There is a huge gap in formal education in the area of digital marketing, despite it presenting the most job and growth opportunities for those who are about to enter the job market. Maybe this could be a potential market for you to tap into as you expand Academy? The structure of the course meant that I was easily able to manage my formal studies at uni with Academy, and it really filled the knowledge gap.

I hope all is going well with the second round, and please let me know if you need anything else from my end as I would be more than willing to help.

I’ve also been meaning to send a message through to the team to say a massive thank you for imparting all of their wisdom during Academy. I’ve honestly gotten so much out of it, and I don’t think I would’ve been able to enter this new job with as much confidence if I hadn’t participated. It was also great to just be around such an amazing team, so thank you!

All the best,
Jessica Golder

This is why I love developing out digital skills courses like Academy – because it actually works! Our next intake is in February 2018, click here to find out more.