Learn from our specialists in a 16-week course designed to instantly improve your digital marketing skills - paid ads, analytics, social media, email and more!
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Great digital marketing starts with a crystal-clear plan for the future.
In this session, you’ll learn how to build and implement a digital vision for you brand that aligns with business objectives. You’ll explore each phase of the customer journey, and how it ties back to your digital vision.
You’ll leave this course with clear understanding of User Experience, and how it helps improve conversion.
Translate your business objectives into KPIs that can be measured.
In this class you’ll learn to build out a data-driven measurement plan. You’ll practice aligning metrics from your website, email marketing, and social media to you customer journey. Learn how and why various business KPI’s can (and should!) be measured.
Get to know the ins and outs of Google Analytics.
In this class you’ll explore the Google Analytics platform and how it works. You’ll learn how to confidently navigate the platform and better interpret the data.
If data is King then content is Queen.
In this class you’ll learn how to build a content strategy that complements your users motivations and drivers. This will helps to make every piece of content you produce more strategic and targeted.
Get more traffic to your website by improving your SEO and page rankings.
In this class, you’ll learn the three essential Search Engine Optimisation (SEO) skills: On-Page SEO, Technical SEO and Off-Page SEO. Once you understand how it works, then we’ll focus on ways to improve your page rankings and the quantity and quality of leads heading to your website.
In this class, you’ll learn which social channels are best for what, and how to build your brand’s social following. You’ll also learn how to build a social media strategy that your organisation can get behind.
We’ll also cover productivity tips for best-practice time management in the realm of social media, and recommendations for tools that can be used to reduce time spent on tasks.
Learn how to effectively use Facebook and other social media channels to drive awareness, traffic, leads, and conversions.
Learn the fundamentals of Google AdWords, from how AdWords advertising works, to structuring an account, to doing keyword research, as well as measuring and optimising your accounts.
Email marketing is an incredibly cost effective way of marketing. In many organisations, it remains the most efficient and lowest cost way of driving qualified traffic that converts.
In this class, you’ll learn how to create effective, engaging and strategic email content for your audiences.
Understand the key types of email marketing automation, and build a plan for how to improve your current email engagement with customers.
Learn the best way to kick off your PR and Influencer Marketing efforts. In this class, we’ll cover the impact of influencers across multiple digital channels. Whether you’re looking to reach new audiences, challenge competitors or mitigate risk – everyone should know how to do great influencer and digital PR marketing.
Great digital doesn’t stop with excellent engagement. Learn how to transform an engaged social media community into customers and fans that build trust and referrals.
Highly productive teams are fuelled by highly productive team players. However often productivity is found in the alignment of staff career trajectory with the trajectory of their organisation.
In this class you’ll set professional career goals through use of ntegrity’s personal development framework. Richenda, our CEO, will share her story, and top tips for being a highly effective and in-demand employee.
Take your analytics skills to the next level.
In this class you’ll deep dive into the Google Analytics platform. We covered the basics in our first Google Analytics session: now we’ll focus on refining your tracking and analysis skills. We’ll help you set up the goals and journeys you’ll need to measure and optimise your customer’s journey.
Australia is faced with a digital skills shortage and many organisations lack the leadership, vision, resources and skills to execute on their digital strategy.
You’ll see the latest research on digital culture in Australia, and how to apply those insights to your organisation. You’ll develop an understanding of their team’s existing skills and how to address skill gaps.
Academy teachers are award winning professionals who use these skills every day, working with emerging technologies and internationally recognised brands.
Richenda is expert in the exponential growth of organisations and people. She’s the founder of ntegrity, and previous lead the Social Media team at World Vision.
Ophelie brings a decade of experience at cutting edge tech companies and startups. Most recently, she was the Head of Operations at SitePoint, the world’s largest learning resource for web developers. As a global expert in content strategy, her approach is based on data analysis and a deep understanding of SEO.
Andrew is a master of behaviour change management, digital transformation, strategy and marketing automation. Before joining ntegrity, he was the Head of Marketing at Pearson, Australia’s largest educational publisher.
Awarded “Australia’s Biggest Social Media Geek”in 2015, Emily is an absolute gun at Social Media marketing. She specialises in paid ads and lead generation.
Kevin’s an Award-winning digital strategist with a speciality in Search Engine Marketing and Google Analytics.
Andrew is a master of UX and user-centered design. He’s been a key part of website redesigns at World Vision and Movember, and brings a vast knowledge of tools and frameworks to helps plan brilliant digital customer experiences.