We conduct market research and online conversation analysis to understand your market position and existing threats and opportunities.
The benefit of using an external strategist to help you facilitate this research is that you get a clear, expert, and unbiased understanding of how your customers perceive your brand.
We conduct user interviews to uncover their perceptions and motivations towards your brand, and pair this with thorough UX testing of how they’re interacting with your digital assets.
Advanced social listening tools give us macro insights into the online conversations people are having about you, and your competitors.
We also give you valuable insights into the wider digital landscape, including an investigation of your industry, competitors, and audience in order to leverage your competitive advantage.
As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.
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