What is digital performance marketing?
Performance marketing is a results-driven approach that defines our digital strategy. At ntegrity we combine our deep knowledge of the NFP sector with best-in-class digital advertising capabilities to help you achieve your fundraising and marketing targets and increase your ROI.
Our trained SEO, Google and Meta-certified specialists understand the unique challenges NFPs face, such as rising cost-per-acquisition costs, the challenge of hiring a team with the right digital capabilities, leveraging the latest marketing and advertising technology and interpreting data to guide your decision-making. Our performance marketing retainers exist to help not-for-profits access a specialist team and make a measurable difference to the goals that matter to them.
To drive these results, performance marketing retainers focus on the following channels:
Paid Search (SEM) Google or Microsoft
Google Grants or Microsoft Grants
Search Engine Optimisation (SEO)
Paid Social advertising
Programmatic display, video, native and audio advertising