Peer-to-peer fundraising
A strategy for peer-to-peer fundraising and crowd fundraising that ignites supporters, expands brand reach, and acquires new donors.
It’s simple: we trust the people we know. We get excited by what excites them. And we give when someone we know asks us to. That’s why a strong peer-to-peer fundraising strategy doesn’t just raise money—it builds community, advocacy, brand awareness, momentum, and funds for your cause.
At ntegrity, we design stand-out peer-to-peer strategies and campaigns that are unique, hit multiple objectives and most importantly bring in new revenue to your nonprofit. We also turn around plateauing or declining heritage campaigns, breathing new life and energy into them for another generation of supporters.
Ready to let your biggest supporters fundraise with you?
Why you need to invest in a peer-to-peer strategy
Peer-to-peer campaigns and events exploded in 2021 at the peak of the pandemic. Since then they’ve been in steady decline – despite more peer-to-peer campaigns in market than ever before, the overall revenue isn’t growing.
In 2024, Raisely’s data shows that
Campaign volume increased 18%
Activation rates held steady at 76%
Revenue per participant dropped 20%, from $308 to $244
Proving that more campaigns don’t increase returns. As well as how critical it is to invest in a powerful proposition that stands out, a best-in-class participant experience, and support for fundraisers to do their thing!
To succeed in 2025, nonprofits need to build stand-out peer-to-peer campaigns, turn fundraisers into advocates, then enable these fundraisers to connect with their audiences.
Because there’s still untapped opportunity available and peer-to-peer campaigns remain one of the few ways to bring donors close to your cause, and spread word of mouth.
How we help you build peer-to-peer campaigns that perform
We partner with you to create peer-to-peer programs that are strategic, sustainable and supporter-led:
Build a tailored peer-to-peer fundraising strategy aligned with your mission, goals and audience needs.
Deliver comprehensive campaign reviews and audits to turn around plateauing peer-to-peer campaigns.
Develop standout peer to peer fundraising concepts—from seasonal activations and DIY challenges to community-led campaigns.
Craft strong and unique value propositions, brands and storytelling that give fundraisers a compelling reason to act, share and donate.
Select and optimise peer to peer fundraising platforms that fit your goals, supporter base and tech stack. From Raisely, Funraisin, Blackbaud Team Raiser, and Gofundraise etc
Design onboarding, engagement, behaviour and trigger communications to prompt and activate fundraising.
Design a full suite of creative assets to drive your campaign – from digital ad assets, email journeys, website UX, merch design, fundraiser download packs and more
Execute paid digital media campaigns to acquire new participants to your campaign
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.