NextGen fundraising strategy
The biggest generational transfer of wealth is taking place now. Gen X and Millennial donors are ready to give. Be ready to meet them where they are.
Today’s fundraising environment is shifting—and the next generation of donors expects more. Our NextGen Fundraising Strategy is more than your standard nonprofit fundraising strategy. It helps you build deep, lasting relationships with new and younger donors.
NextGen donor needs are different to traditional donors. Today's donors expect personalized, authentic interactions and seamless multi-channel experiences. We leverage data-driven insights from interviews and surveys with thousands of donors every year, digital analysis and fundraising best-practice to develop innovative and targeted strategies and campaigns that resonate powerfully with NextGen donors.
So whether you’re looking to diversify your donor base, build sustainable revenue for your future, cut-through online or develop propositions and products for the next generation of philanthropists, we’re here to guide you.
Let’s grow your next generation of donors.
Why do NextGen donors matter to your nonprofit?
The donor landscape is evolving fast.
The largest intergenerational wealth transfer in history is underway, with an estimated $84 trillion set to change hands in the US alone by 2045 and $3.5 trillion in Australia. And it’s Gen X and Millennials who will inherit this wealth.
These generations are digital natives who demand transparency, digital-first experiences, and deeper, more authentic connections. Very different from their Builder and Boomer parents who are reached through traditional, relationship-based fundraising methods.
Yet right now nonprofits risk being over-reliant on an aging pool of donors and major donors and are missing out on the opportunity to cultivate the next wave of supporters, many of who may become the next generation of mid and major donors.
That’s where we come in.
Our NextGen Fundraising Strategy helps nonprofits bridge this gap – investing in storytelling, digital tools, data analysis and high-net-worth relationship building, creating meaningful, personalised donor experiences that resonate with both the current generation of generous supporters and the next generation of givers.
We help nonprofits take a full funnel, lifetime approach, and nurture younger supporters at every stage, from their first small gift to their final legacy.
How we help you build a future-ready fundraising strategy
Whether you’re starting from scratch or evolving your current nonprofit fundraising strategy, we work with you to:
Conduct audience analysis, survey and insights to understand how NextGen donors will engage with your cause and brand
Develop standout propositions and case for support for NextGen Donors
Develop new digital-first and innovative giving products for NextGen Donors – from subscription giving, to signature events and more
Develop NextGen fundraising strategy, including messaging, channel mapping and modelling of future revenue growth
Execute NextGen donor acquisition strategies and growth on digital media (SEO, Social advertising, Meta, Google, Display, YouTube, CTV, OOH and more)
Development of powerful supporter journeys and experiences to nurture and grow engaged NextGen donors
Find out more about the work we do with our clients
Other ways we can support you
By aligning your mission with NextGen donors' values, we help you strategize and build lasting relationships that turn support into lifelong advocacy.
We ensure your brand and products stay relevant and drive sustainable growth with the right mix of research, empathy, and creative strategy.
With our data-driven strategies and digital fundraising expertise, we'll turn digital into your strongest driver of sustainable growth, connecting deeply with today’s digital-first donors.