NextGen fundraising strategy

Our NextGen Fundraising Strategy helps your nonprofit meet the needs of today’s and tomorrow’s donors while overcoming market barriers and achieving your revenue goals. We start by putting your audience first, using deep insights to understand the audiences who matter most to your mission and their connection – especially new and younger donors ready to get involved. The result is a plan built for long-term sustainability and diversified funding, so you can inspire a new wave of support and keep your mission thriving for years to come.

This strategy covers everything you need to grow your donor base and engage the next generation of supporters. We’ll work with you to design clear donor journeys and communications for every step – from the first gift to a lifetime of support – making sure donors feel valued and excited to stay on board. We identify which fundraising approaches will resonate best (whether one-time gifts, monthly giving, legacy bequests, or major donations) and then craft a unique value proposition and case for support that brings your cause to life, especially for those mission projects most in need of funding.

On top of that, we lay out a robust outreach plan to meet NextGen donors where they are online and motivate them to take action, alongside other key channels for support. Finally, you get a straightforward roadmap to execute this strategy, with clear priorities, timelines, resource needs, and investment guidance and support – giving you confidence to move forward and grow your impact with the next generation of donors.