Grow transformational giving with a mid and major donor strategy

Why major donor fundraising is a game changer

Major donors are one of the fastest-growing revenue streams for nonprofits in Australia and the US. In fact, recent data shows that major donor income in Australia has grown 60% over the past five years, with a 13% compound annual growth rate (CAGR). Donor numbers have also increased 45% in that time, showing it's not just a few big gifts—it’s a growing movement of philanthropists (Benchmarking Project, 2024). 

And the majority come from within nonprofits’ existing donor pool – with 58% of major donors starting as standard or mid-value givers (Benchmarking Project, 2024). The same pattern holds for mid-level donors. 

So while many fundraising teams chase acquisition over cultivation, and treat middle and major donor journeys as an afterthought, we help you flip that thinking to design mid and major donor fundraising strategies that grow long-term value from within your database and outside it—using better journeys, sharper propositions, and smarter digital experiences, crafting propositions and compelling cases for support that truly connect with these high-value audiences.

How we help you grow your mid & major donor relationships

Whether you’re starting from scratch or fine-tuning an existing strategy, we partner with you to:

• Audit and assess your current high-value donor engagement and fundraising activity to identify opportunities and gaps.

• Design a compelling mid and major donor propositions

• Develop mid and major donor fundraising strategy, including stewardship pathways, prospect journeys and conversion points.

• Create prospecting and cultivation plans to engage, pitch and convert significant donors and partners.

• Build donor-ready assets and campaigns—from vision decks and impact reports to digital communications and one-to-one outreach tools.

• Track what matters, with KPIs and reporting frameworks that measure progress and maximise your return on investment.