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After 4 years as an award-winning strategy agency, we’ve learnt that even the best digital strategy will sit on the shelf if an organisation does not have the right internal conditions for digital success.

Since the elements to internal digital success had never been quantified in Australia, we took up the challenge, interviewing 168 Aussie organisations on their digital culture.

The results: We found that business outcomes are boosted when organisations had what we’re calling ‘digital confidence‘.

High digital confidence has four key elements:

Leadership:

A CEO who set the digital culture and agenda.

Vision:

A clear digital vision and roadmap to get there.

Resources:

Investment in resources.

Skills:

Investment in training.