Why are some companies succeeding in digital, where others are falling behind?
This year, we undertook research to better understand the key drivers of digital marketing success, surveying 300+ digital marketers, and interviewing leaders at some of Australia’s most innovative companies. We wanted to see what separated the achievers from the rest.
In our research, we uncovered three common growth factors of digital achievers. Download the research report to learn about the growth factors, and what top achieving Australian companies are doing behind the scenes.
After years of working with hundreds of companies, we’ve learned that even the best digital strategy will sit on the shelf if an organisation does not have the right internal conditions for digital success.
Since the elements of digital success had never been quantified in Australia, we took up the challenge.
After interviewing 168 Aussie organisations on their digital culture we found that business outcomes are boosted when organisations had what we’re calling ‘digital confidence‘.