Tools to help stop not-for-profits bidding on another charity’s branded keywords.
If you work at a not-for-profit, you've likely had heated discussions about someone bidding on your branded terms on Google.
Bidding on a competitor's brand is common practice among businesses, however, when applied to charities it's both ineffective and harmful.
Why? It inflates costs across the not-for-profit industry, hurts smaller charities and confuses donors.
This is not just an issue we're passionate about. It's an ongoing problem that the NFP industry is trying to address, and we’re proud to work with the Fundraising Institute Australia to develop tools to help stop this practice.