WISE Employment is a leading disability employment services provider, placing people living with disability into meaningful work. When their largest referrer suddenly stopped providing them with clients, they partnered with us to develop a multi-channel digital acquisition strategy and helped execute it to get new job seekers and employers, fast.
We began by conducting a performance analysis, running collaborating workshops and then used those insights to develop a multi-channel campaign strategy that pulled out key messages tailored for specific audiences and identified the channels to reach & engage them on.
We then entered into an ‘immediate activation’ period to ensure WISE Employment was in-market before disability referral changes took place. We applied a test and learn approach to messaging, creative, videos and advertising before launching full-scale across social, search and PPC. The campaign has achieved double the estimated results to date.
We partnered with WISE Employment to transform their communication strategy to be digital first, gaining results and building rapport with target audiences.
Our support for WISE included the following services: