WISE Employment is a leading disability employment services provider, placing people living with disability into meaningful work. When their largest referrer suddenly stopped providing them with clients, they partnered with us to develop a multi-channel digital acquisition strategy and helped execute it to get new job seekers and employers, fast.
ntegrity began by conducting a performance analysis, running collaborating workshops and then used those insights to develop a multi-channel campaign strategy that pulled out key messages tailored for specific audiences and identified the channels to reach & engage them on.
We then entered into an ‘immediate activation’ period to ensure WISE Employment was in-market before disability referral changes took place. We applied a test and learn approach to messaging, creative, videos and advertising before launching full-scale across social, search and PCC. The campaign has achieved double the estimated results to date.