Case Study

WISE Employment

The challenge

WISE Employment is a leading disability employment services provider, placing people living with disability into meaningful work. When their largest referrer suddenly stopped providing them with clients, they partnered with us to develop a multi-channel digital acquisition strategy and helped execute it to get new job seekers and employers, fast. 

Our work

We began by conducting a performance analysis, running collaborating workshops and then used those insights to develop a multi-channel campaign strategy that pulled out key messages tailored for specific audiences and identified the channels to reach & engage them on. 

We then entered into an ‘immediate activation’ period to ensure WISE Employment was in-market before disability referral changes took place. We applied a test and learn approach to messaging, creative, videos and advertising before launching full-scale across social, search and PPC. The campaign has achieved double the estimated results to date.

Our support

We partnered with WISE Employment to transform their communication strategy to be digital first, gaining results and building rapport with target audiences.

Our support for WISE included the following services:

Results

25 million
digital advertising impressions
65,000+
visits to website
42%
increase in job seekers
35% lower
cost per lead than campaign goal
Finalist: Not for Profit Marketing
Australian Marketing Institute awards
Finalist: Customer Acquisition Marketing
Australian Marketing Institute awards
"Working with your team has been a refreshing delight from day one, a career highlight, and digital CPR all wrapped up into one. I have endless appreciation for the attention to detail, excellent questions, valuable solutions, and genuine care, compassion and understanding showed."
Marketing Manager
WISE Employment
WISE Employment
“They developed a customer-centric, targeted campaign that produced excellent results. The visuals, campaign videos and website have a continuity and simplicity that pulls the whole campaign together. Loved it!”
Judges' comment - Not for Profit Marketing
Australian Marketing Institute awards
Australian Marketing Institute awards
“The issue that WISE have had to deal with is quite substantial. By undertaking in-depth analysis of the situation, they have successfully differentiated themselves from their competitors. Results were exceptional, especially since WISE is a NFP.”
Judges' comment - Customer Acquisition Marketing
Australian Marketing Institute awards
Australian Marketing Institute awards
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