Vision Australia: Uniting Fragmented Teams to Drive Results on Digital
Every organisation has to go through digital transformation, however some are more complex than others
Vision Australia, Australia’s largest provider of services for people who are blind or have low vision, was established 20 years ago through the merger of three unique charities from across Australia.
Despite having started a digital transformation internally in 2020, Vision Australia still had legacy and siloed ways of working and culture, and this was having an impact on their digital results.
Digital is the primary channel for all teams to speak to audiences – Client Services, Marketing, Brand and Fundraising.
Yet teams were not working together to achieve results on digital - in fact, often in competition, working with different consultants, different planning timelines and digital paid media campaigns competing for space, budget, audiences and messages. Driving up advertising costs, and pushing down ROI.
This was hindering results, creating major barriers to fundraising growth, brand awareness and client service engagement.
A transformation was needed.
Getting every team on the same page
ntegrity started with an analysis of Vision Australia’s channels, audience, ways of working & processes, before developing a unified digital strategy that got all teams on the same page, literally (one-page strategy document)!
Then we got down to the business of embedding this digital transformation strategy within Vision Australia’s teams.
This included streamlining digital campaign operations, improving financial transparency and accountability by standardising campaign briefs, centralising campaign planning, introducing unified billing and invoicing dashboards.
ntegrity also became the central agency running paid digital media across Meta, Google Grant, Paid Search, Programmatic and more for Fundraising, Marketing, Brand, and Service teams.
Transformation inside and out
Today Vision Australia is driving real results on digital, with year on year growth.
This is due to an internal and external transformation.
Vision Australia’s team has adapted ways of working, accountability and culture using coordinated tools, resources, processes and new ways of working to become a unified, high-performing team. Teams are empowered and equipped and more confident and bold on digital than ever before.
This has powered the results on digital supporting Client Services, Marketing, Brand and Fundraising goals.
Results
CLIENT FEEDBACK
“ntegrity has enabled our organisation to transform from the inside out so we’re better positioned and equipped to fully leverage the growth possibilities of digital. They’ve empowered and equipped our teams so we’re more confident and bold on digital than ever before.”
- Ian Finlayson, GM of Fundraising, Marketing & Communications
Services USED
Creative
Campaign Strategy
Digital Fundraising
Media Management
Brand Development