The Salvation Army: Christmas Wishes

All I want for Christmas...

You can’t put a price on hope or impact. And some might argue that you can’t gift it.

But Christmas is all about hope, joy, and the perfect gift. That’s why it was vital for Salvos supporters to do all that and more for Aussies in need.

The perfect gift

A Christmas meal. Time with their family. Love and joy. Christmas means something different to everyone. But sadly, too many Aussies don’t have the time to stop and think about celebrating Christmas. That’s why we designed a digital gift catalogue that will help grant Christmas wishes.

Christmas means buying.

This Christmas Wishes gift catalogue gave leaned into the e-commerce aspect of Christmas shopping and asked donors to give tangible items to Aussies facing hardship. It shared the spirit of Christmas to so many families in crisis who had been suffering throughout the year.

A Christmas miracle!

Salvos’ catalogue helped deliver joy and hope during one of the most magical times of the year. It gave families in crises some time of relief and comfort.


Donation value from new donors acquired through digital
average gift from new donors acquired through digital, 16% increase YoY
new donors acquired in 2021, a 50% increase YoY


Brand Development
Creative Concept

Photo & Video Shoot

Digital Campaign

Media Management