The importance of being earnest – B&T Magazine

by ntegrity team
January 17, 2017

Richenda Vermeulen, director of digital agency Ntegrity , says social media has given the all-powerful consumer even more clout.

_“It’s extremely important that brands are socially responsible on social media,” she says. “That will only grow, as social media gives consumers the power to choose brands that are the most ethically responsible.” _ Read more at B&T Magazine