The importance of being earnest – B&T Magazine

Richenda Vermeulen, director of digital agency Ntegrity , says social media has given the all-powerful consumer even more clout.

“It’s extremely important that brands are socially responsible on social media,” she says. “That will only grow, as social media gives consumers the power to choose brands that are the most ethically responsible.”  Read more at B&T Magazine 

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Digital Direction

Empowering Medela Australia to become the leading local subsidiary of their global brand

As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.

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