Research Shows Aussie Organisations Are Suffocating Their Digital Success

Sarah Forsterling, our head of transformation, reveals the reality of digital struggles in the industry, and looks at what the future holds for those working across this evolving landscape. This article was originally published on B&T

Aussie organisations are struggling with digital transformation, and will continue to struggle if something does not change.

Early findings from our new research into the digital culture of over 100 Australian organisations shows they’re not designed for digital success, there is a lack of digital leadership and acumen in order to retain good talent and there is an inflated market for digital skills in Australia.

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In our interviews we’ve heard again and again, “We just don’t have anyone on our leadership team who can take on driving digital” and “we are lacking that visionary piece on digital from leadership that we need to succeed”.

Not only is there a concern around the lack of prioritisation of digital across Australian organisations, but the impact this has on the ability for a company to leverage digital is directly related to the acumen of leadership.

Without the internal digital leadership, recruiting to fill roles in a shallow digital market is even more of a challenge.

Further results showed various companies “struggle across the board to fill digital roles” and “have a lot of problems recruiting digital through traditional recruiting agencies; the ‘digital specialist’ has no idea how to find the right person for our digital team”. These are common challenges for many Aussie organisations that are having real business impact.

These are only some of the challenges our digital culture research is starting to surface. Although this sounds dire, it also means there is so much opportunity. By highlighting where the structural and cultural challenges are – you can fix them. The full report from the research will be coming out in February.

From my own experience of working across various industries at opposite ends of both the digital and the transformation spectrum – from large development organisation Save the Children, to San Francisco born in the cloud tech start-up Yammer, and then somewhere in the middle of those two, Microsoft – these complementary experiences showed me that real business impact takes place in the space where people and technology intersect.

I am fascinated by how a company’s culture and structure can either fuel or suffocate their digital success. Understanding how this link between people and technology impacts an organisation’s bottom line is the focus of our Australian Digital Culture Research.

If you work in digital in Australia please take the six minute survey to share your valuable insight on the digital culture of your organisation. For taking part in the research you will be the first to receive the research report and also an invitation to the Digital Culture breakfast where the research insights will be released and discussed.

About Us

Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.

You can read more about our story and team or explore what we offer.

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