Our business is growing, and so is our team. Andrew is our new Lead Strategist at ntegrity and we’re SO excited to have him on board. We’re sure you’ll get to meet him really soon, but here’s a little snapshot of Andrew and all the goodness he brings to the ntegrity fam..
Have you seen Adventure Time? It’s the best. The show has such an odd story telling approach, not to mention in this GIF scene – who knew that Finn was hiding all of that lustrous hair under his hat? The show’s humour and Finn’s hair pretty much sum me up.
(ntegrity commentary: Andrew has luscious golden hair just like Finn, so we think it’s a fairly accurate likeness.)
It started in about 1990, when we got our first 286 desktop computer; with a two-colour screen and everything. I wasn’t allowed to touch it, although my Dad just couldn’t get Battle Chess to work (am I showing my age?). He went outside, defeated by the computer, and I jumped on it anyway. It was the first time I’d troubleshooted a digital problem, and within 10 minutes I had Battle Chess working (Ah! Those were the days!).
These days, I can seriously nerd-out over data. I love cleaning data and working with databases especially to do with customer data in CRM and Automation systems. I like doing other stuff too, don’t get me wrong. But sometimes there’s a certain satisfaction with just quietly working with data.
Lastly, I’ve sort of always wanted to be a web developer (as well as a Marketer). Whenever I’ve coded for a website I love it; when I figure out how to do something, it is deeply satisfying, like fist pump and screaming “Yes!” satisfying.
I sometimes get songs in my head that then play on the radio straight after.
I think the job ad specifically said “are you sick of buzzwords and vanity metrics” in digital marketing, and I thought “yes” and “yes”. I knew I had to meet with them and find out more, so I emailed them directly and asked if they thought my skills would suit, and within a day I was having an interview. But the interview never felt like an interview. I just had a great chat with some like-minded individuals that feel the same passion for digital marketing and work-culture in general that I do. It was weird. So at that point, I knew it was right.
I project managed the build of a combined BeyondBlue and Movember project to create a Virtual Mens’ Shed. The Men’s Shed movement addresses health and wellbeing and helping men to once again become valued and productive members of our community. The Shed Online is a community site to facilitate the idea of a physical Men’s shed online for men that are unable to attend a physical men’s shed.
From my more recent Education days, I’m really proud of the marketing strategy I developed to launch Pearson’s range of Australian Curriculum products for schools. We ran a grueling calendar of activity with a small team across physical product workshops webinars, landing pages, direct email marketing and more to help these product become the market leaders and be used by hundreds of thousands of students around Australia.
It’s pretty clear why we love Andrew. We’re excited to follow him on social media from here on out.
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As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.View Case Study