Has Instagram killed Vine?

If you use Instagram like 130 million other people around the world you may have been surprised to see the addition of video to the popular photo sharing app. Or you may have been expecting it for sometime as a natural addition to the app. Makes sense doesn’t it?

Yes, now you can video your lunch.

But, did you share video to twitter before the update to Instagram? 118 million of you mostly didn’t but if you did you probably used Vine (owned by twitter) purely to share video content via Facebook and Twitter.

Welcome to Instagram Video  - Instagram vs Vine

How has Instagram killed vine?

Vine by comparison to Instagram has had a slow start with just over 13 million users and really has struggled to attract the everyday user that Instagram has. It’s only niche has been a purely video experience that is clean and very simple. Instragram is able to offer a much richer video sharing experience on a platform that 130 million people already know and love.

Go on…

In the first 24 hours of video being available on Instagram, over 5 million videos were shared (along with approximately 45 million still images), this is in comparison to vines estimated 1 million video shares per day. The switch prompted some twitter uses to question whether they should switch to Instagram for their video needs, and others just stating the obvious.

Jenna Johnson Vine Instagram vs VineJenna Marbles Vine. Instagram vs Vine

 Why is Instagram Video better than Vine?

Instagram Vine
Video length 15 seconds 6.5 seconds
Image stabilization Yes No
Photo Map Yes No
Video editing Yes No
Community size 130 million 13 million
Filters (why does nobody rock Kelvin?) Yes No

 

Did Vine ever stand a chance?

It’s important to remember that Vine is a relatively new service (launched January 2013) and was the first popular video sharing app. In those 6 months since the launch they’ve managed to rack up a sizeable community of 12-13 million. The reality is however that Vine is now competing with Instagram a 3 year old, Facebook owned behemoth with over 130 million active users. To be successful in video all Instagram had to do was not screw up the implementation, with a community so large and engaged Vine never stood a chance.

Is Vine dead?

Well no. Vine at present still maintains a status as the most popular video only sharing app and is still in regular use and won’t go down without a fight. Expect Vine to react with new functionality over the coming months the question is will those who use can Vine continue to grow with Instragram offering video to its enormous community?

 

Do you think Vine is dead? Have you say in the comments below. 

About Us

Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.

You can read more about our story and team or explore what we offer.

How to use retros to build a better company — and culture

  How do you make sure that you and your team are continuously improving? At ntegrity—like Google, Facebook, and Atlassian—we…

How GDPR affects Australian Marketers

There’s a reason why your inbox is full of emails about updated privacy policies. Europe’s new data protection laws, called…

The .au domain change that may be coming to Australia

Whether you like it or not, changes may be coming to Australian website domains. auDA, the official Australian industry body…

Wrestling with January 26

Every year when January 26 rolls around, I wrestle with two equal but opposing feelings. The first is simple: I love…

Massive new Ad Grants changes announced—here’s what not for profits need to do

Google Ad Grants, the super-generous $120,000-of-free-advertising-a-year program, has recently announced new requirements. And it means that some not for profits…

7 awesome digital marketing tools you might not know about

New digital marketing tools are constantly popping up — it can be just as exciting as overwhelming. As a digital strategy agency, we…

Subscribe

Newsletter
Digital Direction

Empowering Medela Australia to become the leading local subsidiary of their global brand

As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.

View Case Study
As seen in