3 Things That Stop You From Achieving Digital Success

If you’re sick of hearing why data is the be all and end all, you’ll love new findings from ntegrity’s annual Australian Company Digital Confidence report.

Now in its 3rd year, here’s a sneak peek into 2019’s initial insights:

1. Martech: Causing more pain than gain.

While a key motivation behind investing in Martech is to make digital processes run smoother, marketers often find the increasing fragmentation of Martech solutions is causing workflow headaches. Tracking ROI from these products has become difficult, as they often produce conflicting performance metrics. Few organisations have the resources or skills to get their increasingly complicated Martech stack to work together. As a result of this, more and more marketers are experiencing tech overload and buyer’s remorse.

2. The war for talent is real

If you’re a manager or a leader in a marketing position you know how difficult it is to not only find digital talent but to retain them. The battleground is dominated by big-spending banks offering competitive salaries. Companies that can’t compete on cash need to arm themselves with stronger incentives like providing meaningful work, opportunities for training and upskilling and making sure that new hires are working in a category they actually care about. Organisations have the pressure to do this and simultaneously provide a digitally progressive work environment.

3. Everyone wants an improved customer experience, but very few marketers are there yet

It’s never been harder to capture the attention of and truly connect with consumers. The solution that most marketers are striving for is improved CX through multi-channel personalisation. But personalised messages that speak to the interests of audiences delivered through multiple channels require a high level of consumer insight. They also need empathy, integration across departments/agencies and a sophisticated and well integrated Martech stack. If personalisation is the goal of the future, companies have to be willing to make internal shifts and invest in the right solutions that make it possible.

But it’s not all dire. These are just initial insights, the full report will also dive into what’s propelling brands forward. We’re hearing how companies are building internal capabilities, making progress toward the single customer view that drives personalisation and de-siloing to leverage the Martech stack.

Have something you want to add?

If you’re a marketer and want to share your insights, complete our survey. 

You’ll also go in the chance to win a $250 Amazon voucher and $1 from every survey will go to Ovarian Cancer Research Foundation.  Get started here.

About Us

Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.

You can read more about our story and team or explore what we offer.

Crisis mode, and staying strategic

What a crazy few weeks. For me, the last time the world felt this gloomy was in 2008, during the…

Why You Need to Move Away From Mass Marketing

The donor landscape is becoming increasingly fragmented. Need response. Regular giving. Peer-to-peer. These are earmarks of modern fundraising. They all…

Bushfire Response: Do Australian NFPs have a trust problem?

We extend our deepest sympathy to the communities and lives affected by the unprecedented bushfires ravaging our country. These bushfires…

Looking back on 2019

As the year comes to an end, I wanted to share a few thoughts on how marketing is changing —…

5 Common Strategy Mistakes

Our research shows a clear link between digital success and having a digital strategy.  But for many organisations we speak…

How Australian Not-For-Profits Can Outperform The Big Guns

When you work in marketing at a not-for-profit, you often feel like you are behind. The industry is growing at…

Subscribe

Newsletter
Acquisition Campaign

An award-winning acquisition campaign that increased leads by 42%

WISE Employment is a leading disability employment services provider. Yet when their main referral source stopped providing them with leads, they partnered with us to develop a digital strategy and help execute the campaign to attract job seekers and employers, and fast.

View Case Study
As seen in