It was a beautifully sunny, clear morning as the ntegrity team drove up to Mandalay Estate for our quarterly strategy day. But the blue skies were dampened by something more sinister on the horizon…
All the way up the Hume Freeway, you’ll see billboards – almost one every second paddock – for numerous soon-to-be-built housing estates. Naturally, as we’ve been working with Mandalay (and their sister estates Belmond on Clyde and Warralily) to take their content and search engine marketing to the next level, we were found ourselves becoming overwhelmingly protective and territorial upon seeing these signs. Why did these estates have the right to advertise when the best of them all was just up the road? How dare they!
We were amused to hear that each one of us had thought the same thing on our drive from Melbourne. Comparing notes, we then also discovered that this wasn’t the first time it had happened.
We’re so excited when we hear ABC radio featuring Vinnies’ new Sick With Worry report, and if we have second-hand clothes to donate, they all go straight to one of their shops without a moment’s hesitation. (And yep, that’s us above getting silly at the CEO Sleepout.)
We’re always keen to recommend Medela (maker of the best breast pumps and breastfeeding-related products on market) to anyone who knows anyone who’s having a baby soon; Scootle and myFuture to every teacher we know; and MVN to every woman who wears clothes (so, all women).
There’s so much to love about so many of our clients!
But sometimes, our client pride can leave us feeling heartbroken.
We’ve been incensed to see Southern Cross Station plastered with Bet365 advertising for weeks on end – an indicator of just how much money the gambling industry has to play with, while organisations like the Victorian Responsible Gambling Foundation are shouting to be heard.
And we’ve felt genuinely sad and frustrated to hear stories of suppliers taking their clients for granted by serving up sub-par work. We value their welfare, and don’t want to see them let down!
These are all symptoms of something very special we have at ntegrity; a phenomenon we like to call #clientpride. We’re by no means the only agency who feels this way about our clients, but sadly, it’s often what sets us apart.
When we say we really want to see a client succeed, we really mean it. Each and every one has transformed us into a champion for their cause! And they’ve done it just by being exactly who they are. By doing great work – no matter what industry they belong to – they inspire us to do great work for them.
If you’re looking for a digital champion, we’d love to step into the ring on your behalf. Get in touch today.
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As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.View Case Study