Yesterday team ntegrity (including our newly appointed Strategy Director Tony Lee!) attended a breakfast event with Airbnb’s Director of Online Marketing & Media Buying, Paul Jeszenszky.
He had some amazing insights into why the notorious International disruptors Airbnb have been so phenomenally successful, and we wanted to share them with you.
In Part 1, we’ll fill you in on all of Paul’s tips for effective online marketing. Next week in Part 2, we’ll share his advice on building a growth marketing team culture that drives success.
Ultimately, online marketing is really a case of the right message delivered to the right person at the right time.
Sounds easy, right? But any digital professional will know there are hundreds of nuanced and variable challenges when trying to get your message heard.
Here are Paul’s 10 tips to improve your digital marketing activities:
In Paul’s eyes, the ultimate key to digital marketing success is to champion diversity by building a team of strong thinkers from different backgrounds, and managing them appropriately. The team you grow will be the ones who help you challenge norms and constantly improve, but you can read more about this in Part 2! Keep your eyes peeled next week.
Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.
You can read more about our story and team or explore what we offer.
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