Content is queen and she’s born to rule! But how can not-for-profits harness its power for good?
As NFP specialists, we’ve seen the raw power of stories to reveal the true impact of your work, give heart to data, drive compassion, and empower the masses to act. Yet, without the resources to build great content, brands are left telling only half their story, and potentially risking bonds with prospective donors in the process.
So, what role can content play in your regular giving strategy? How can we quantify its success? And, what are the techniques to manage the content creation cycle efficiently?
Join us for a half-day workshop as we explore how to harness the power of content to broaden awareness, deepen impact, and grow and retain your donor base.
What to expect
Intimate and interactive, each workshop will focus on practical strategies and solutions to address common pain points including creation, distribution and measuring impact.
9.00am – 9.30am – Coffee & networking.
9.30am – 10.30am – Lecture 1: Strategies for shifting organisational culture and thinking to focus on original content.
10.30am – 11.30am – Workshop 1: Focus on impact measurement and metrics for measuring success.
11.30am – 12.00pm – Lunch & networking.
12.00pm – 1.00pm – Workshop 2: Seeking and creating meaningful content.
1.00pm – 2.00pm – Lecture 2: How to align content and distribute it effectively across digital channels.
About the host
Tony Lee, Strategy Director, ntegrity.
A digital stalwart with over 17 years’ experience in strategic marketing, Tony Lee has extensive experience implementing digital solutions and driving results for brands as diverse as Kmart, Vinnies, Yooralla, Kidspot, Cotton On, Australia Post and the State Government of Victoria.
He thrives on bringing to life branding, social media and content strategies that defy the big-budget dependencies of traditional media. As head of strategy at ntegrity agency, Tony leads a stable of NFP clients implementing innovative solutions to improve donor connections online.
Content is Queen: How your NFP can lead with content marketing – Melbourne workshop.
Date: Wednesday 30 September 2015.
Location: The Odd One Out, Level 2, 125 Flinders Lane, Melbourne.
Tickets via Eventbrite.