How does a Digital Strategy work?
Our expert team will prepare your organisation for the future by delivering a digital transformation strategy.
This strategy will be unique and custom built for your organisation – informed by your data, your objectives, your customers and your digital maturity. Our strategic approach centres on creating a sustainable competitive advantage through building internal capability, because we know that an excellent strategy is only as successful as the people & internal conditions that drive it.
What you get is more than a strategy – it’s a living document and roadmap to achieving your bold business goals.
What you get
A personalised and actionable roadmap to guide you successfully through your digital transformation journey.
- Situational analysis and digital vision for your brand’s future.
- Digital maturity map as the framework for the strategy.
- Engagement strategies that map key touch points across the ideal customer life cycle (or donor journey).
- Tactical paid, owned and earned digital channel plan, including recommendations for email marketing and automation.
- A content strategy that’s targeted, clear and compelling.
- A data strategy that includes best practice data collection, storage and maintenance.
- Digital resources plan – who you need and what skills should be developed.
- Measurement plan setting success metrics and KPIs to track performance and growth.
- Two-year digital transformation roadmap to direct strategy implementation and development.