Newland wanted to get more out of their underperforming and flailing digital channels. But before we got to work on building their digital impact, we began with an assessment of their organisation’s digital maturity, including analysing their team and agency’s digital capabilities, digital channels, and market competitiveness of their three brands: Belmond, Mandalay and Warralily.
We uncovered opportunities and weaknesses in their key channels (social, search, website and email), and determined what resources and skills they needed to grow their impact. We made strategic quick-win and long-term recommendations for improvement.
Collaborating with the Newland team, we not only managed their search, social, website and content writing activities but developed their digital capabilities at the same time. We were able to achieve amazing results in community growth and engagement, and get the average Adword cost-per-lead as low as $397 for a new land and home package. When the time was right Newland felt confident and equipped to take on the management their own digital.