ACCC blogger guidelines add pressure for business disclosure

The ACCC has finally answered the call from the hospitality industry releasing guidelines for online review sites such as Tripadvisor and Urbanspoon. The new guidelines increase transparency for customers however can leave businesses liable for fines up to $1.1 million.

Online reviews have formed an integral part of the consumer buying process with Sensis suggesting that 74 per cent of potential customers read online reviews before making a purchase…. Read more in The Australian Financial Review