How To Protect Yourself Against An International Brand Attack

Every brand has its weak spots. Normally PR and marketing try to cover them up with impenetrable suits of armour….

Let’s talk about interns…

When things go wrong in social-media-land, brands often come back to the same old excuse. “Our deepest apologies for the…

Blogging bootcamp: Five ways to grow your brand

Do you consider yourself a blogger skeptic? Have you tried blogging and failed? Maybe you should have been on the…

Facebook makes it easier to run a competition

If there was ever evidence of how quickly social media can change, today’s Page Terms update  by Facebook is it….

4 ways to make your Facebook competition legal

‘Win an iPad!’ said every Facebook competition, ever. You’ve seen it – it’s the go-to prize for Facebook competitions. I…

Can a tweet land you in court?

Twitter has become deeply integrated into my life. As danah boyd recently discussed, it seems every aspect of my life now…

How to deal with a troll

Dealing with trolls is a very real and crappy aspect of being visible online. It was my experience as a…

MYER + NDIS = #boycottMYER

All hell has broken loose on Myer’s Facebook page. On wednesday, the CEO of the Aussie retailer announced that a proposed…

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Digital Direction

Empowering Medela Australia to become the leading local subsidiary of their global brand

As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.

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