Meet our new Strategy Director!

Tony Lee joins ntegrity as strategy director

Today we announced our latest team member on Mumbrella.

Digital marketing agency ntegrity has hired digital veteran Tony Lee as its new strategy director.


A digital stalwart with over 17 years’ experience in strategic marketing, Lee’s most recent role was leading the digital, branding, content, and social media teams for Melbourne-based creative agency, Mustard.

In his seven years at Mustard, Lee helped grow the business from a small agency to a creative powerhouse, winning contracts with some of Australia’s biggest brands.

Lee will be stepping into the newly created role of Strategy Director to expand the independent agency after a period of rapid growth.

“In only a short period of time, team ntegrity have demonstrated how powerful digital strategy can invigorate brands and mobilise consumer advocacy. ntegrity has deservedly accrued a reputation for quality, focus, service, and results. It is an honour to be joining this thriving, emerging thought-leader during this industry-wide digital awakening.”

ntegrity’s founder and managing director Richenda Vermeulen said she was thrilled to find a digital expert with an entrepreneurial spirit. “We searched far and wide to find the right fit, and found everything we wanted and more in Tony,” she said.

“The creative depth and leadership he brings will propel us as we pursue a bold and daring transformation of Australian brands.”

Read more on Mumbrella, B&T, and Little Black Book.

About Us

Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.

You can read more about our story and team or explore what we offer.

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