Five ways to feed the content monster.

Do you have a dedicated community manager looking after your brand’s social media presence? If you do high five! One of the hardest things to do when managing your brand’s social presence across a number of platforms is finding and creating enough content to keep your fans interested and engaged. For example if your target is 100 tweets per week it will be quite a bit of work to find interesting and engaging content to share with your followers. Trust us! Don’t be afraid of the hungry content monster that each week is demanding a delicious quota of content to feast on. Here are five simple ways to feed the content monster and make your job easier.

1. Use analytics. Look at what is popular amongst your followers and fans. You’ll be surprised what they are most likely to click or engage with. Find out what this is and find/create content to please them. PLEASE THEM

2. Plan. I love and hate content plans. I hate them because they give you the impression that all your content needs to be planned weeks in advance. Social media needs to be nimble and react to what is happening in your brands world. I love them because they force you to find, create and perfect content. You don’t have to use the plan but creating it gives you content that you can use when you need it and you’ll love them when you have a busy week and no time to find content. Winning!

3. Be inspired. Look at what your competitors, your industry and inspiring brands are posting and see if similar content will work for you. Everyone has created a “top 5 ways”(oh wait) at some stage so you can too.

4. Look inside. YOUR staff hold a lot more content than you think, they may not have any interest in social media but they are working in your brand day in and day out and know it inside out. Make the time to source content from them. You will be surprised what your staff can provide.

5. Look outside. Peek outside your brand. You don’t need to talk about yourself the whole time. I’ve said this before, treat it like a date, no one wants to date someone who talks about themselves the whole time.  Find content that is topical, popular and relevant about your industry, popular culture and your customers.

Overwhelmed much? Don’t be. Take the time to find and curate content and you will be rewarded with a much more vibrant social media presence.

About Us

Hi, we’re ntegrity, an award winning digital agency in Melbourne, Australia. We specialise in digital strategy, digital marketing, and training, and aim to operate as an extension of your team.

You can read more about our story and team or explore what we offer.

How to use retros to build a better company — and culture

  How do you make sure that you and your team are continuously improving? At ntegrity—like Google, Facebook, and Atlassian—we…

How GDPR affects Australian Marketers

There’s a reason why your inbox is full of emails about updated privacy policies. Europe’s new data protection laws, called…

The .au domain change that may be coming to Australia

Whether you like it or not, changes may be coming to Australian website domains. auDA, the official Australian industry body…

Wrestling with January 26

Every year when January 26 rolls around, I wrestle with two equal but opposing feelings. The first is simple: I love…

Massive new Ad Grants changes announced—here’s what not for profits need to do

Google Ad Grants, the super-generous $120,000-of-free-advertising-a-year program, has recently announced new requirements. And it means that some not for profits…

7 awesome digital marketing tools you might not know about

New digital marketing tools are constantly popping up — it can be just as exciting as overwhelming. As a digital strategy agency, we…

Subscribe

Newsletter
Digital Direction

Empowering Medela Australia to become the leading local subsidiary of their global brand

As the market-leader in breastfeeding products, Medela Australia approached us to help shape their digital direction and remain relevant to a new generation of mums.

View Case Study
As seen in