Unlike any other digital marketing course, you learn from 8 digital experts (including our CEO!) teaching subjects according to their digital speciality.
✅ A marketer wanting to increase your digital marketing skills?
✅ A small business owner who needs to improve your digital results?
✅ A student that needs to learn what universities are not teaching?
✅ Looking for a new job and need new skills?
Date 📆: September to December 2017
Time ⏰: Friday mornings
Core Subjects: 8am-10am
Elective Subjects: 10am – 12pm
Supplied 📔: Learning materials, top notch coffee and pastries
Location 🏡: Level 1, 482 Bourke Street, Melbourne
Our 12 core subjects teach essential digital marketing skills – from strategy planning to hand-on digital execution.
Great digital marketing starts with a crystal-clear plan for the future & a map of your customer journey.
You’ll learn how to map your customer journey giving you a clear view on your current user journeys, as well as build a compelling business case for digital – the place all great digital should start.
Translate your business objectives into KPIs you can measure.
Your new measurement plan will align metrics from your social media, website and email marketing to your customer journey so you can identify what’s working, what’s not and where you can optimise or invest to convert!
If data is King, then content is Queen!
Unpack the power of storytelling and its ability to build relationships, evoke trust and elicit action and determine how best to harness its effects for your audience.
Understand UX and start to apply it to benefit users, you, and businesses.
Walk away with an understanding of why User Experience is useful for you, your audiences and your business, what it is exactly, how to apply it, and a couple of key methods to begin your UX toolkit – we’ll practice these on the day so you can take them away, utilise them at work, extend and add to them.
Tips and tricks for the most targeted advertising there is.
Pinpoint your audience based on habits, interests, life events and locations, and learn how to optimise your advertising budget for the highest ROI and set up social media advertising campaigns that stand out in your users’ newsfeeds.
Launch AdWords campaigns from scratch & optimise
Learn the fundamentals, from how AdWords advertising works to structure an account, do keyword research and measure and optimise your accounts.
The most effective word-of-mouth marketing.
Whether you want to reach new audiences, challenge false perceptions or mitigate risk – everyone should know how to do great influencer and digital PR marketing.
Get your website to the top of the search engine results page.
Learn the essential Search Engine Optimisation (SEO) skills that help influence Google, Yahoo and Bing bots to surface your web pages at the top of search engine results pages.
The who, what, why, when, where and how of social media.
You’ll come away with a clear understanding of what channels to use for which purpose, an action plan to drive your social strategy and know-how to manage a growing community.
Make an impact in your audience’s inbox.
Learn how to get the most out of your email marketing efforts, from generating engagement to reigniting latent leads, measuring success and scaling using email automation.
Learn the latest automation strategies.
Scale your email marketing and reduce your workload with email automation. Learn how to set up automation journeys that build long-term relationships with your customers and turn them into loyal brand advocates.
Our elective subjects offer you the opportunity to substitute core classes for new and advanced topics that will extend your career.
Managing teams in the digital age.
Digital has changed the face of business – and the management of teams. Learn how to grow and develop highly-functioning, agile, flexible and innovative teams.
Carve out your own path to success.
Join our CEO, Richenda as she shows you how to take control of your career and drive meaningful professional development. Learn how to look beyond the steps laid out for you, identify what you really want and how you are going to get there.
Take your Analytics knowledge to the next level.
You’ve got the basics covered, so in this class you’ll focus on refining your tracking and analysis skills. Our experts will help you set up the goals and journeys you need to measure and optimise your customer journeys.
Leverage your engagement to make real conversions.
Great digital doesn’t stop with excellent engagement. Learn how to transform an engaged social media community into consumers or donors driving your bottom line.
How does it work?