Great digital marketing starts with a crystal-clear plan for the future.
You’ll learn how to co-create a vision for your organisation, build a compelling business case for your strategy, prioritise your milestones and gain buy in from your leadership team that will champion a digital-first mindset.
The most important asset in your marketing toolkit!
Get a clear view on your current user journeys, where the gaps are, what the solutions will be, and how to nurture consumers from awareness through to purchase and beyond.
Measure the metrics that matter.
Understand what you need to measure and build this into a clear measurement plan with KPIs. We’ll show you around the Analytics platform, teach you how to set up tracking, and view your results via a custom dashboard.
If data is King then content is Queen!
Unpack the power of storytelling and its ability to build relationships, evoke trust and elicit action and determine how best to harness its effects for your audience.